What is the sustainable winery economy complex?
A sustainable winery economy complex refers to a wine-producing establishment that is located in a rural area and is designed to operate in an environmentally and socially sustainable way. This wine complex is expected to have a lower carbon footprint, and its operation and maintenance should aim at conserving natural resources as much as possible. The complex will have a sustainable supply chain, incorporating sustainable farming practices, wine production techniques, distribution, waste management, and energy use. It also aims to support the local community through employment opportunities and use of local resources. The overall goal of a sustainable rural winery economy complex is to operate in a way that balances environmental, social, and economic sustainability.
If I want to extend a current vineyard and wine making shop to a sustainable winery economy complex, what should I do？
To expand a vineyard and winery into a rural complex ecosystem, you can consider the following aspects:
1. Expand the industrial chain: On the basis of retaining the original winery, expand other industries related to grape cultivation and winemaking, such as wine tasting, farmhouse, orchard picking, etc.
2. Build rural tourist attractions: build wineries into tourist attractions, increase the opportunities for tourists to experience and visit the process of grape planting and winemaking, and at the same time build farmhouses, leisure and entertainment facilities.
3. Promote brands and sales: Expand brand exposure through social media, e-commerce platforms and other channels, while increasing product types and sales channels, such as opening an online store or cooperating with other merchants to sell.
4. Win-win cooperation: Establish cooperative relations with local farmers, cooperatives, other wineries, etc., jointly build regional industrial chains and rural complexes, promote local economic development and improve the quality of life of residents. These are some common ways to expand, and you can choose and combine them according to the actual situation and market needs.